Acknowledging your crypto donors is a critical moment to get right. This article will walk you through some basic suggestions to ensure you nail the moment.
Make it timely - Firing off communication as soon as possible ensures the donors know just how appreciative your organization is. Consider sending a personalized email or a phone call as quickly as possible.
Reiterate the impact it will make - Your donors gave because they support the mission of what your organization does. Remind them of just how far the impact of their donation will go. Include specifics if possible.
Gather data - If warranted, ask the donor how they found your organization and why they decided to give crypto. Surveying questions like this will help you understand what is or isn't working in your crypto fundraising campaigns.
Ask them to spread the word - Chances are, crypto donors know other crypto holders. Surprisingly, most people that hold crypto don't even know that they can donate it. Asking your crypto donors to become advocates for your organization can be the most effective way to find other donors.
Here's an email template below for you to use. Make it your own if you want, and employ it next time a crypto donor gives to your organization.
Dear {Donor First Name},
Thank you so much for your recent donation to {Org Name}. We cannot emphasize enough how impactful your donation will be. Your {$Donation Amount} partnership aids significantly in realizing our mission to {Mission statement}.
The world of cryptocurrency donations is relatively new to us all. As we scale this donation channel, we'd deeply appreciate knowing how you heard of the opportunity to donate cryptocurrency. Would you mind sharing that with our team?
As you would imagine, we are aiming to reach new crypto donors. Would you also consider sharing our crypto donation page {Insert Hyperlink} with your network? Spreading the word is so valuable to our mission.
It's our honor to partner with you, {Donor First Name}.
Best Regards,
{Signature}